{"id":8592,"date":"2016-04-26T16:10:17","date_gmt":"2016-04-26T14:10:17","guid":{"rendered":"https:\/\/www.posytronacademy.it\/?p=8592"},"modified":"2016-04-26T16:26:28","modified_gmt":"2016-04-26T14:26:28","slug":"gli-italiani-e-i-social-chi-sale-chi-scende","status":"publish","type":"post","link":"https:\/\/www.posytronacademy.it\/index.php\/gli-italiani-e-i-social-chi-sale-chi-scende\/","title":{"rendered":"Gli italiani e i social: chi sale, chi scende"},"content":{"rendered":"<p><strong>Quali sono i social pi\u00f9 amati dagli italiani?<\/strong> Passiamo pi\u00f9 tempo su Facebook o YouTube? Un\u2019analisi puntuale arriva da <strong>Vincenzo Cosenza<\/strong>, esperto di social media e strategist di BlogMeter, che ha analizzato <strong>i flussi di utilizzo nel 2015<\/strong> partendo dalla Total Digital Audience di Audiweb \/ Nielsen (<a target=\"_blank\" style=\"color:# 3366FF;text-decoration:none;font-weight:bold;\"href=\"https:\/\/vincos.it\/2016\/04\/01\/social-media-in-italia-analisi-dei-flussi-di-utilizzo-del-2015\">qui<\/a>).<\/p>\n<p>Non stupisce che <strong>Facebook<\/strong> continui a essere la piattaforma pi\u00f9 popolare, con un audience di <strong>23,6 milioni di persone <\/strong>nonostante il lieve calo che Audiweb ha evidenziato negli ultimi due anni. Al secondo posto troviamo <strong>Google+<\/strong>, frequentata da circa <strong>8,4 milioni di utenti<\/strong>, che tuttavia registra una <strong>brusca discesa del 22%<\/strong> anno su anno.<\/p>\n<p>Sorpasso in terza posizione: <strong>Instagram<\/strong> (8 milioni di utenti, +14% rispetto al 2014) <strong>supera Twitter<\/strong> (6,4 milioni di utenti, in calo del 28%). <strong>Scende anche LinkedIn<\/strong> (4,8 milioni di utenti, in calo del 16%), mentre <strong>continuano a crescere Tumblr<\/strong> (+20%) <strong>e Pinterest<\/strong> (+15%), entrambi con un\u2019audience inferiore ai 3 milioni di persone. <strong>Mostra una dinamica molto promettente Snapchat<\/strong>, che nell\u2019ultimo anno ha fatto un balzo del 151% e pu\u00f2 oggi contare su quasi 600mila affezionati.<\/p>\n<p>Se consideriamo il tempo medio di utilizzo, scopriamo che <strong>Facebook <\/strong>\u00e8 il social con la pi\u00f9 alta permanenza, pari a <strong>12 ore e 20 minuti per persona al mese<\/strong>. <strong>Snapchat e Instagram <\/strong>ci assorbono per <strong>quasi 2 ore e mezza al mese<\/strong>, YouTube per circa 2 ore. Twitter porta via in media 1 ora al mese, mentre Pinterest, Linkedin e Google+ non superano la mezz\u2019ora.<\/p>\n<p>Cosa ci dicono questi dati? E\u2019 molto semplice: <strong>i social sono parte integrante della vita quotidiana delle persone <\/strong>ed \u00e8 fondamentale, quando un\u2019azienda progetta la propria strategia di marketing e comunicazione, <strong>saper utilizzare bene questi strumenti e integrarli in modo coerente<\/strong> in un piano che sappia <strong>sfruttare tutte le leve del web e delle tecnologie mobile<\/strong>.<\/p>\n<p>Siete anche voi appassionati di social ma vorreste conoscerli di pi\u00f9 e meglio? <strong>I nostri corsi per esperti di Social Media Marketing stanno per iniziare, <\/strong>non perdete l\u2019occasione di qualificarvi come professionisti in questo affascinante settore!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quali sono i social pi\u00f9 amati dagli italiani? Passiamo pi\u00f9 tempo su Facebook o YouTube? Un\u2019analisi puntuale arriva da Vincenzo Cosenza, esperto di social media e strategist di BlogMeter, che ha analizzato i flussi di utilizzo nel 2015 partendo dalla Total Digital Audience di Audiweb \/ Nielsen.<\/p>\n","protected":false},"author":1,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[306,305,330,316,304,326],"class_list":["post-8592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-academy","tag-blog","tag-corsi","tag-mobile","tag-news","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gli italiani e i social: chi sale, chi scende - Posytron Digital Academy<\/title>\n<meta name=\"description\" content=\"Facebook \u00e8 il social con la pi\u00f9 alta permanenza, 12 ore e 20 minuti a persona al mese. 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